The Object of
of Rotary is to encourage and foster the ideal of service as a basis of worthy
enterprise and, in particular, to encourage and foster:
FIRST. The development of acquaintance as an opportunity for service;
SECOND. High ethical standards in business and professions, the recognition of the
worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an
opportunity to serve society;
THIRD. The application of the ideal of service in each Rotarian's personal, business and
FOURTH. The advancement of International understanding, goodwill, and peace through a
world fellowship of business and professional persons united in the ideal of
"Of the things we think, say or
1. Is it the truth?
2. Is it fair to all concerned?
3. Will it build goodwill and better friendships?
4. Will it be beneficial to all concerned?"
One of the most widely printed and
quoted statements of business ethics in the world is the Rotary Four-Way Test. It was created by Rotarian
Herbert J. Taylor in 1932 when he was asked to take charge of a company that was facing bankruptcy.
Taylor looked for a way to save the struggling company mired in depression-caused financial difficulties. He drew
up a 24-word code of ethics for all employees to follow in their business and professional lives.
The Four-Way Test became the guide for sales, production, advertising and all relations with dealers and customers,
and the survival of the company is credited to this simple philosophy.
Herb Taylor became president of Rotary International in 1954-55. The Four-Way Test was adopted by Rotary in 1943
and has been translated into more than a hundred languages and published in thousands of